Target and Convert Your Ideal Customers
Stop wasting money on ads that don’t deliver results. Our proven social media advertising strategies put your roofing and siding services in front of motivated homeowners who are ready to take action.
- Advanced audience targeting
- Optimized dynamic adverts
- Strategic budget management
- Continuous A/B testing of ad elements
- Transparent reporting with real metrics
LocalAdvantage
How our social media advertising service can help grow your revenue
Accelerate Growth Through Targeted Social Advertising
Strategic social media advertising puts your services in front of homeowners most likely to need Roofing and Siding work, precisely when they’re considering home improvements. Our sophisticated targeting combines factors like home age, property value, and recent renovation activity to reach the most promising prospects in your service area.
By automatically adjusting campaigns based on weather events and seasonal patterns, we capture both emergency repairs and planned renovations. This targeted approach typically delivers a 6.2x return on ad spend, turning your advertising budget into a predictable source of high-value projects.
Trust your advertising budget to
Meta Partners experts
Our social media advertising team consists of certified Meta advertising specialists and creative directors who have managed over $2 million in contractor advertising spend. These experts utilize advanced audience targeting methodologies and dynamic creative optimization to deliver exceptional returns on ad spend in the home improvement sector.
what you get
What is included in our social media advertising services?
When you partner with LocalAdvantage, you’ll gain access to our full range of social media advertising services. These services are designed to optimize every facet of your paid advertising, including:
Strategy
Strategy
Campaign Structure & Strategy
Our advertising campaigns are built with a sophisticated multi-level structure that targets different segments of your market with precision. We create separate campaigns for each service offering, allowing us to tailor messaging and visuals specifically for roofing, siding, and window prospects. Each campaign is further segmented by customer intent, from emergency repairs to planned renovations, ensuring your ad spend targets the most valuable opportunities. We also implement dayparting and weather-based scheduling to maximize visibility during peak decision-making times.
Creative Development
Our creative process starts with professional photo selection and enhancement to make your project images stand out in crowded social feeds. We develop multiple variations of each ad, testing different combinations of visuals, headlines, and calls-to-action to identify top performers. Each creative element is crafted to build trust and showcase your expertise while compelling action from potential customers. Our ad copy is carefully written to address common pain points and highlight your unique selling propositions while maintaining compliance with platform regulations.
Audience Targeting
We utilize advanced targeting parameters that go beyond basic demographics to reach homeowners most likely to need your services. Our targeting incorporates factors such as home age, property value, recent home improvement activity, and relevant life events that often trigger renovation projects. We build and refine custom audiences based on website visitors, customer lists, and lookalike modeling to expand your reach to similar high-value prospects. Regular analysis of audience performance allows us to continuously optimize targeting for better results.
Performance Optimization
Our campaign management includes daily monitoring and real-time adjustments to ensure optimal performance. We track key metrics including cost per lead, lead quality, and return on ad spend across all campaigns and ad sets. Budget allocations are adjusted based on performance data and seasonal trends to maximize results during peak periods. We implement sophisticated conversion tracking to attribute leads accurately and inform targeting refinements.
Creating Success
What makes our social media advertising services so effective?
Weather-Triggered Campaigns
Our ads automatically activate during and after severe weather events in your service areas. This ensures your company is front and center when homeowners are actively searching for emergency repairs.
Home Age Targeting
We target ads specifically to neighborhoods with homes aged 15-30 years, when roofing and siding typically need replacement. This precise targeting reaches homeowners just as they're beginning to consider major exterior renovations.
Property Value Based Marketing
Custom ad campaigns for different home value ranges ensure your messaging resonates with each market segment. This allows you to effectively market both basic repairs and premium materials to the right audiences.
The proof is in the numbers
Why social media advertising can bring in the numbers
6.2x
return on ad spend for targeted roofing and siding campaigns
$48
average cost per qualified lead, compared to industry average of $125
84%
of leads pre-qualified through strategic ad targeting and messaging
FAQ
FAQs about social media advertising
Looking to learn more about social media advertising for your business? Browse our FAQs:
We recommend a minimum monthly budget of $1,500 for effective coverage across your service area, though budgets can be adjusted based on seasonal demands and goals.
Most contractors begin seeing qualified leads within the first week, with campaign performance optimizing over 30-60 days as we refine targeting and messaging.
Yes, we utilize weather-triggered campaigns that automatically activate during severe weather events in your service area to capture emergency repair leads.
Our targeting parameters focus on homeowners based on property age, value, and recent renovation activity, while ad copy pre-qualifies leads by clearly stating service areas and minimum project sizes.
