Capture High-Intent Customers
When homeowners search for Roofing and Siding services, you need to be there. Our strategic search ad campaigns put your business at the top of Google exactly when local customers are looking for your services.
- Strategic keyword research
- Compelling ad copy
- Advanced conversion tracking
- Regular negative keyword refinement
- Landing page optimization
LocalAdvantage
How our Google Search Ads management service can help grow your revenue
Generate Immediate Results with Search Advertising
Google Search Ads provide immediate visibility when homeowners are actively searching for Roofing and Siding services, creating a reliable stream of qualified leads. Our campaigns target high-intent keywords and automatically adjust bids based on factors like weather conditions, time of day, and seasonal patterns to maximize your return on investment.
By focusing on searches that indicate clear buying intent and pre-qualifying leads through strategic ad copy, we deliver prospects who are ready to move forward with their projects. This targeted approach typically results in a 11.3x return on ad spend while maintaining consistent lead flow throughout the year.
Real certified Google Ads professionals
Our search advertising team comprises Google Ads-certified campaign strategists and conversion tracking specialists with specific expertise in the roofing and siding industry. These experts leverage advanced bid management technologies and weather-triggered campaign automation to capture high-intent leads during peak demand periods.
what you get
What is included in our Google Search marketing services?
When you partner with LocalAdvantage, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
Development
Keyword Strategy
Our keyword research process begins with comprehensive analysis of search patterns in your service area to identify high-intent terms. We build campaigns around keywords that indicate clear buying intent while implementing extensive negative keyword lists to prevent wasted spend. Seasonal trends and weather patterns are factored into our keyword strategy to capitalize on emergency service opportunities. Our team continuously monitors search term reports to identify new opportunities and optimize keyword matching.
Ad Copy Optimization
We create multiple ad variations that speak directly to different customer needs and search intents within your market. Each ad is crafted to highlight your unique selling propositions while incorporating proven psychological triggers that drive action. We utilize all available ad extensions to maximize your search presence and provide additional ways for customers to connect with your business. Regular A/B testing of headlines, descriptions, and calls-to-action ensures continuous improvement in ad performance.
Development
Landing Page Development
Each advertising campaign is supported by custom landing pages designed to match specific search intent and maximize conversions. We incorporate trust elements like licenses, certifications, and reviews while maintaining a clear focus on generating qualified leads. Pages are built with mobile-first design principles and optimized for fast loading speeds to minimize bounce rates. Continuous conversion rate optimization ensures your landing pages deliver the highest possible return on ad spend.
Budget Management
Our budget management strategy involves sophisticated allocation of spend across campaigns based on performance data and market opportunities. We implement automated bid adjustments based on factors like time of day, device type, location, and weather conditions to maximize results. Regular analysis of cost per lead and return on ad spend guides budget optimization decisions. We provide detailed reporting on budget utilization and campaign performance to ensure transparency and accountability.
Creating Success
What makes our Google search ads management services so effective?
Storm Damage Campaigns
Ready-to-activate emergency service campaigns that launch automatically when severe weather hits. This ensures you capture urgent repair leads when competition for these valuable jobs is highest.
Qualified Lead Filtering
Our ad copy and landing pages pre-qualify leads by emphasizing your service areas and minimum project sizes. This reduces time wasted on out-of-area or unsuitable project inquiries.
Timeline-Based Targeting
Strategic bid adjustments during peak research times for planned renovations. This maximizes your visibility when homeowners are actively comparing contractors for major projects.
The proof is in the numbers
Why Google Search Ads can bring in the numbers
11.3x
return on ad spend for emergency repair campaigns
$65
average cost per qualified lead, compared to industry average of $125
89%
of leads within target service area through geo-targeting
FAQ
FAQs about Google Search Ads management
Looking to learn more about Google Search Ads management for your business? Browse our FAQs:
For effective coverage in the New Jersey market, we recommend starting with a minimum monthly budget of $2,000, which we can adjust based on ad performance and seasonal demand.
No, we implement precise geo-targeting to ensure your ads only appear to potential customers within your designated service areas.
We maintain dedicated emergency repair campaigns that automatically increase bids during severe weather events to capture urgent service requests.
Our contractors typically see costs per qualified lead between $45-65, significantly below industry averages through continuous optimization.
