Elevate your business’s social presence
In today’s digital age, your social media presence can make or break your Roofing contracting business. Our expert team handles every aspect of your social media strategy, ensuring your best work reaches and resonates with your ideal customers.
- Data-driven content strategy
- Eye-catching visuals
- Consistent posting schedule across platforms
- Real-time community engagement
- Monthly analytics reports
LocalAdvantage
How our social media management services can help grow your revenue
Transform Social Media Engagement into Sales
Social media management goes beyond just posting photos – it’s about building a pipeline of future customers through strategic content and engagement. Our approach focuses on showcasing your expertise through project progression stories, customer testimonials, and educational content that helps homeowners understand the value of quality exterior renovations.
By maintaining an active, professional presence across platforms, we keep your business top-of-mind when homeowners are ready to move forward with their projects. This sustained visibility typically results in a 40% increase in direct project inquiries from social media channels within six months.
A team of specialized experts
Our social media strategists include content directors, visual storytelling experts, and community engagement specialists with extensive experience in the home improvement sector. The team leverages platform-specific expertise across Instagram and Facebook, combining professional photography direction with data-driven content strategies to build engaging contractor brands.
what you get
What is included in our social media management services?
When you partner with LocalAdvantage, you’ll gain access to our full range of our social media management services. These services are designed to optimize every facet of your social media channels, including:
Scheduling
Development
Strategy Adjustment
Scheduling
Content Creation & Scheduling
Our social media content strategy begins with professional editing of your project photos and videos to ensure they showcase your work in the best possible light. We create a diverse content calendar that includes completed projects, work-in-progress updates, educational tips, and behind-the-scenes glimpses of your team at work. Each post is crafted with platform-specific best practices in mind, optimizing image sizes, captions, and hashtags for maximum visibility. We maintain a consistent posting schedule across all platforms, ensuring your brand stays visible to potential customers without overwhelming their feeds.
Community Engagement
Active community management goes beyond just posting content – it’s about building relationships with your audience. We monitor all platforms throughout the day, responding promptly to comments, messages, and reviews with a professional yet personable tone that matches your brand voice. Our team engages with relevant local conversations and industry discussions to increase your visibility and establish authority in your service area. We also implement proactive engagement strategies to grow your following organically among local homeowners.
Development
Brand Story Development
Every post contributes to telling your company’s unique story and establishing your brand identity in the market. We showcase dramatic before-and-after transformations that demonstrate your expertise, while also highlighting your team members and company culture to add a personal touch. Customer testimonials and project success stories are woven throughout your content to build trust and credibility with potential clients. Each narrative element is carefully crafted to position your company as the premier choice for roofing and siding services in your area.
Strategy Adjustment
Analytics & Strategy Adjustment
Our data-driven approach involves tracking comprehensive metrics across all social platforms, including engagement rates, follower growth, post reach, and lead generation. Monthly performance reports break down key metrics and identify trends that inform our strategy adjustments. We conduct regular A/B testing of different content types, posting times, and messaging approaches to optimize performance. This continuous refinement ensures your social media presence delivers measurable business results.
Creating Success
What makes our social media management services so effective?
Project Progression Storytelling
Regular posts showing project progress from start to finish demonstrate your attention to detail and professionalism. These visual stories help educate homeowners about your process while showcasing your crew's expertise and workmanship.
Timely Responses
During severe weather, we quickly share emergency service availability and storm damage repair content. This timely engagement positions you as the go-to contractor when homeowners need urgent repairs.
Seasonal Campaign Management
Strategic content that aligns with New Jersey's seasonal home maintenance needs, from winter ice dam prevention to spring gutter cleaning. This positions you as a trusted advisor while generating leads for seasonal services.
The proof is in the numbers
Why social media management can bring in the numbers
245%
increase in engaged followers within 6 months of professional management
28
direct project inquiries per month through social channels
92%
increase in positive review submissions from satisfied customers
FAQ
FAQs about social media management
Looking to learn more about social media management for your business? Browse our FAQs:
We maintain an active posting schedule of 4-5 weekly posts across platforms, including project highlights, educational content, and seasonal promotions.
While we welcome your project photos, our team handles all content creation, photo editing, and post scheduling to maintain consistent, professional engagement.
Our team monitors your social accounts during business hours and responds to all engagement within 2-4 hours, escalating urgent inquiries directly to your team.
Yes, we geo-target all content and engagement to reach potential customers within your specific service areas, ensuring your social presence builds local recognition.
